Executive Software changed its name to Diskeeper Corporation in an effort to focus on its 95% market share of the automatic disk defragmenter market. I was asked to design the new company logo that was to communicate “Fast, automatic, disk defragmentation”. Needless to say, it was very tricky to get that across in a logo. Using marketing survey data, I came up with the new logo that incorporates a clock (to represent “scheduling/automatic”) and broken concentric circles becoming whole again (to represent disk defragmentation). To communicate speed, I put the whole thing on a slant to give it a sense of motion. The new logo was then incorporated throughout the company’s communications. I also created an extensive style guide to maintain consistent branding of the new corporate identity.

Also included below are samples of stationery, ads, and the packaging image for one of Diskeeper Corporation’s other products, Undelete. For more information on Diskeeper, please visit: www.diskeeper.com