No, it’s not a laptop computer, it’s a laptop snare drum. This RhythmTech product was released with a series of ads that featured prominent artists in the drumming community including Shania Twain’s drummer, J.D. Blair, jazz pro Peter Erskine and Saturday Night Live’s Shawn Pelton. My responsibilities were ad concept, design, layout, typesetting, and extensive photo retouching on both the Erskine & Blair images.

 

the laptop ad campaign